Thursday, February 24, 2022

As business professionals we are faced with hundreds of decisions to make every day. One of the most important decisions is how to get people through the front door with a limited budget. Great signage might help with this, but which type of sign should you choose? We would like to make the decision a little easier for you by explaining the value of both traditional and digital signage.

Traditional Signage

When we say traditional signage, we are referring to more static types of signage like flags and banners, illuminated and non-illuminated sign letters, awnings and neon. Traditional signage is valuable for brand recognition, creating a certain atmosphere or making your location a landmark. A good example is restaurants that may have digital menu boards but still use traditional static signage for brand recognition and to provide a sense of permanence of the business.

Digital Signage

Digital signage refers to signs that allow for changing messages. These signs are sometimes referred to as digital menus, video and led walls, or electronic message boards. Digital signage is valuable for a number of reasons. Digital signage can help catch the eye of those passing by and get them to take notice. It's very flexible, meaning it has the ability to change messages quickly or test campaigns in different markets. Also, we can make the signage more interactive and engaging.

In our experience, both traditional and digital signage are important. Traditional signage cannot do what digital signage can do and vice versa. In order to capture potential customers' attention and build a lasting relationship with them, both are required. The correct combination needs to be evaluated on a project by project basis.

If you want to find out what options are available for your next project, call or email us today by email at signs@signexpo.com or by phone at 212-925-8585.