Ok. You have a great idea for a new business. You get funding, find a location, build a website.  Getting the best sign should be a piece of cake, right?
Think again.  There is a science to creating the best sign for your business..

This brief article will help you avoid 5 most common mistakes when buying a sign.

  1. Wrong Material

Some people think the most expensive materials will make the most impressive signs.  This is not always the case.  You could be paying a premium for material that may not hold up as well as a cheaper material.  Case in point, aluminum and stainless steel letters look very similar but aluminum is a fraction of the price of stainless steel.  Also many people like the look of wood but if the wrong wood is chosen or if it is not treated properly it could rot or even be a risk for falling and injuring someone.  In this case, a synthetic material like PVC would be a better option.

  1.  Color Contrast

Another common mistake is not choosing the correct color combinations.  You may remember from school that there are complementary and contrasting colors.  The goal of a sign is to standout and capture the eye. This is why it is important to use contrasting colors.  There is a reason why traffic signs are mostly made of a yellow background and black lettering.  This combination is one of the most easy to see from a distance.  I am not saying all your signs should be yellow and black but colors should be contrasting.

  1.  Font Selection

Often people choose the wrong font when purchasing a sign.  Fonts that look like script or use fancy serifs are not a good choice for signage.  Readability is paramount in effective signage.  I suggest sticking to block letters.  Serifs are not just difficult to read but they can also dramatically reduce how your sign can be produced.

  1.  Size

Always measure where a sign will be installed.  There should be balance of negative space around the sign itself.  Letters should be spaced evenly.  The sign should be the right size so it is most viewable for the intended target audience of the sign.

  1.  Location

You may have installed your sign in the winter but when the weather gets nicer and the trees start to fill with leaves your entire sign can be blocked.  Also you should consider who is the target for your sign.  Is it a pedestrian?  Is it a driver?  Put yourself in their shoes and practice approaching your business as they would.

This is by far not a complete list of the potential pitfalls when buying a sign but we are always available to answer questions or assist with your next project.  Let us know how we can help at signs@signexpo.com or call us at 212-925-8585.