Monday, March 14, 2022

Having a new business opening soon or a current business under construction can be stressful. While the interior is being worked on, you might want to advertise on the exterior or keep people from peeking inside. Well, there is a solution for that, and it's called coming soon graphics!

Coming Soon Signage

Coming soon signage can be used for all kinds of businesses. Whether you’re planning on opening up a restaurant, upgrading your office or organizing an event, a coming soon graphic could be helpful. This kind of graphic helps advertise your business before opening by informing potential customers of your arrival. Coming soon graphics can be installed on a yet to open business, but they can also be used after remodeling or renovating a business. The perfect way to let your customers know you will be back soon!

Benefits

Not only does this kind of graphic help advertise your business before opening by informing potential customers of your arrival, it also helps to reach new customers. A coming soon graphic helps to get noticed by passers by, who may eventually be your best customers. Another benefit of installing a coming soon sign, is that you can use it no matter the location of your business. A coming soon sign can help target potential customers who live or work near that location. Just make sure to include important information on the graphic itself, such as the  opening dates, links to social media or maybe a QR code where people can find more information about the business.

Coming soon signage can be produced in a variety of different materials and colors, so there is always one that will suit your companies’ brand image!

Thursday, February 24, 2022

As business professionals we are faced with hundreds of decisions to make every day. One of the most important decisions is how to get people through the front door with a limited budget. Great signage might help with this, but which type of sign should you choose? We would like to make the decision a little easier for you by explaining the value of both traditional and digital signage.

Traditional Signage

When we say traditional signage, we are referring to more static types of signage like flags and banners, illuminated and non-illuminated sign letters, awnings and neon. Traditional signage is valuable for brand recognition, creating a certain atmosphere or making your location a landmark. A good example is restaurants that may have digital menu boards but still use traditional static signage for brand recognition and to provide a sense of permanence of the business.

Digital Signage

Digital signage refers to signs that allow for changing messages. These signs are sometimes referred to as digital menus, video and led walls, or electronic message boards. Digital signage is valuable for a number of reasons. Digital signage can help catch the eye of those passing by and get them to take notice. It's very flexible, meaning it has the ability to change messages quickly or test campaigns in different markets. Also, we can make the signage more interactive and engaging.

In our experience, both traditional and digital signage are important. Traditional signage cannot do what digital signage can do and vice versa. In order to capture potential customers' attention and build a lasting relationship with them, both are required. The correct combination needs to be evaluated on a project by project basis.

If you want to find out what options are available for your next project, call or email us today by email at signs@signexpo.com or by phone at 212-925-8585.