Monday, March 11, 2024

Staying current with your surroundings is crucial in New York City, where the landscape shifts as frequently as the seasons. As we are slowely moving towards ths summer time, more people will be outdoors, including locals and tourists alike, it becomes imperative to seize the opportunity to attract additional customers. But how can you achieve this with summer signage? Sign Expo has the answers.

Signage standing on the sidewalk is a good way to communicate with people walking outside. A-frames are temporary signage that don’t need a permit. Additionally, A-frames are not installed meaning you can move them to higher-traffic areas whenever you want. Once you have the frame you can use the signage all year round by changing the graphics.We have recently helped Le Pain Quotidien make use of these signs by placing them outside their restaurant.

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Updating your decals and graphics to align with the season is a simple and cost-effective method to promote your brand and message. Customizing these to match your brand's colors and font ensures a consistent brand image while keeping your signage fresh. These signs enable your business to adapt to the evolving environment, ensuring that you capture the attention of passersby during the summer months.

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Expanding your outdoor seating is another effective way to leverage the summer weather. Sidewalk partitions not only offer additional space and comfort but also enhance brand recognition. Additionally, they add a touch of European charm to the dining experience. Sign Expo guarantees flawless installation of your sidewalk partitions, handling everything from creation to installation and obtaining the necessary permits to prevent any potential fines.

In addition to sidewalk partitions, restaurants can explore the opportunity to provide umbrellas on their outdoor patio with Sign Expo. Umbrellas grab attention while providing comfort for customers. At Sign Expo, we provide umbrellas in a variety of materials and styles so that we can tailor them to your brand identity.

While flashy and sleek designs can make your signage stand out, the fundamental purpose of signage is to convey a message. Therefore, it's essential to consider the message you want to communicate to your customers. If your business is located in high-traffic areas frequently visited by tourists, tailor your message to appeal to them, encouraging them to dine or shop at your establishment.

Are you considering doing a seasonal makeover of your signage? Sign Expo is here to assist. Contact us to get more information and quotes.