Thursday, June 30, 2022

Even though it’s already June, the hottest months are still ahead of us. That’s why it’s important to start thinking about summer signage now, before it’s too late and your customers are getting uncomfortable being in your establishment during the NYC heat.

Probably the most important type of signage perfectly suitable for summer are retractable awnings. Awnings give your customers shelter from direct sunlight, but also help keep the cold inside the establishment by sheltering windows and storefronts. They make a great way of branding too, since there’s a lot of possibilities when it comes to material, color and design. 

Installing an awning on your storefront not only pleases your customers, but your business goals too. You can have an awning personalized in your brand’s colors and put your logo on it. This makes sure the establishment is recognized in the street view by passing public and looks inviting. 

Another type of signage popular for the summer season are sidewalk partitions. Now that the weather is nice and warm and the sun is out more often, people want to enjoy the outdoors by sitting on an outdoor terrace. Sidewalk partitions provide comfort and privacy for those customers by sheltering your establishment from the street.

Just like with awnings, sidewalk partitions can also be made in a variety of colors and materials. You can have your logo printed on them to brand your business and attract customers.

Thursday, June 16, 2022

If you are planning a red carpet event, there are many things to think about, arrange and well… plan. Especially in this digital age when everything is captured and thrown on the internet for everyone to see, it’s important to make your event as photogenic as possible. In this blogpost we will tell you more about the aspects you have to think of when planning a red carpet event.

First off all, it is important to have a decent red carpet for your guests to step on and pose for pictures. A red carpet speaks for itself, and can be made in different lengths. Also, a red carpet doesn’t necessarily have to be red, we can create one in a variety of colors. 

Now that we’ve got the carpet part covered, it’s time to think about the right backdrop for your event. There are a few different materials to choose from when it comes to backdrops. Let’s start with the most popular one: vinyl banners. This is the cheapest option when it comes to backdrops and has the quickest turnaround time, hence the reason people choose to go with this material. Though vinyl banners might be the cheapest and fastest option, it might not always be the best. Vinyl banners can sometimes cause issues with lighting and reflectiveness of flashes. 

Then there’s also the option to go with a rigid panel backdrop. This kind of backdrop will not wrinkle in the wind and makes a great backdrop for pictures. However, a disadvantage of this kind of backdrop is that it needs to be installed by professionals. 

If you want to make sure to have the best backdrops for the paparazzi pictures that are going to be snapped, the best decision might be to go with a fabric backdrop. Fabric is non reflective and makes it the best option for a red carpet event. At Sign Expo we offer three different Red Carpet Rental Packages to go with, that are listed on the site here. If you are still doubting what the best red carpet setup is for your event, our professionals are always available to visit the venue and go over the best options!

Thursday, June 2, 2022

Walking down the street they are usually what catches your eye: exterior signs. Without realizing, customers automatically look for the right one when looking for a particular store or establishment. That’s why having a decent sign on your exterior is so important.

An exterior sign is a type of signage that’s usually mounted on a building facade or storefront, anywhere in clear eyesight of bypassing traffic. To actually draw the attention of these bypassers to your store, exterior signs are probably the most effective way. There are a few different kinds of outdoor signs, ranging from blade signs to swing signs and lightboxes.

Because an exterior sign sticks out from the building, it also functions as a wayfinding sign. Both potential customers and customers actively looking for your store can spot it from a far distance, and use it to easily navigate to the entrance. A great benefit to this type of signage is that they are double-sided, making it easy for customers to recognize your store no matter which direction they’re coming from. 

Not only are exterior signs very convenient for navigating, they also make a great way to brand your business. Because of their versatility and the ability to design them in various ways, shapes and sizes, they can easily be designed and produced in a way that perfectly fits your business. 

Below you can see a perfect example of the effectiveness of having an outdoor sign, in this case a swing sign. The design of the sign makes it pop in the street view and the logo clearly displays what kind of establishment the customer can expect. 

Though they are most popular for exterior use, these types of signs don’t necessarily have to be installed on the exterior of your establishment. Blade and swing signs can also be used for interior use, mostly for navigation purposes. Think about having your establishment located in a big shopping mall or food court, a blade sign could come in handy to draw the attention of the shopping crowds and guide them to your business. 

Exterior signs are a great option if you are interested in basic signage, because they get the job done quickly and efficiently while still branding your business in a way that’s suitable for the brand. 

Thursday, May 19, 2022

There are a lot of different types of signage to choose from. Ranging from flags to plaques and illuminated to printed, it can sometimes be overwhelming to choose the right type of signage for your business. In this blogpost we will talk about the three types of signage that are most popular right now and why. 

Neon 

Neon signage is always a great choice if you really want to stand out and make your brand visible to the public. Not only does neon attract attention due to the bright colors used, it’s also a great way to flare up a dark space. Neon signage can vary from a logo to an art installation and is available in all kinds of colors. 

Illuminated Letters

Just like neon signs, illuminated letters are also a great way to draw attention. Illuminated letters are more subtle than neon, because of the actual letters that are usually backlit and thus are not as bright, whereas neon signs are fully colored. Not only illuminated letters, but also dimensional letters are very popular. 

Dimensional Letters 

Dimensional letters vary from 3D to plaques, and are very useful for different purposes, such as office signs. Dimensional letters are durable and cost-effective, can be produced in a variety of materials and can be used on both the exterior and interior of a building. 

Vinyl decals

Vinyl decals form a simple and affordable way to promote your brand. The fast turnaround time of this type of signage is a huge benefit, as well as the variety and the endless possibilities. Vinyl can be customized to different colors, shapes and even textures. It can be used on many different types of surfaces too, such as mirrors, windows and even vehicles. Because of the versatility of this type of signage, vinyl is a great choice for those in need of simple but effective signage!