Now is the perfect time to get your restaurant ready for the warmer weather by adding a sidewalk seating area. New Yorkers will soon be looking for opportunities to enjoy their lunches, brunch’s, dinners and drinks outside under the sun with friends. Adding sidewalk partitions will expand the number of tables you can serve, provides… Read more »
Light boxes are the perfect way to brighten up the dark and rainy days. Even when it isn’t raining your business still gets noticed day and night. People need to see you, your products, your brand and more. Sign Expo makes it easy by handling all the details, so all you will need to do… Read more »
The competition in NYC is fierce. A lot of small businesses have to struggle with it every day. We are living in an age of infobesity. People don’t know where to look when they are walking through streets. How can you make customers find you? The answer is easier than you think. With Sign Expo…. Read more »
Give your walls a treat and cover their needs. Wall graphics have become an effective way to add a splash of color to offices and brand public areas. We have a wide assortment of materials for all types of surfaces. The Sign Expo team is standing by to assist with any or every aspect of… Read more »
Imagine getting a lot of exposure, brand recognition and goodwill for your brand with a marketing stunt without huge costs and time involved. Possible? Yes. Guerrilla Marketing is the way to go. Many brands such as Coca Cola, Heineken, McDonalds and Red Bull have been using this tactic for years. A good… Read more »
Do you think a multinational supermarket can increase their turnover and market share without adding any branches? The answer is, absolutely! How? A combination of traditional signage with technology is the key. Multinational supermarket Tesco launched a project in one of the most hard working countries in the world, Korea. Korean citizens work hard and cannot waste time shopping for groceries…. Read more »
Traditional Sign, Digital Sign or Both? As business professionals we are faced with hundreds of decisions to make every day. One of the most important decisions is how to get people in the front door with a limited budget. Signs always help but which type of sign should you choose? We would like to make… Read more »
It is one of the first things a customer sees when they approach your business. It can be elegant, modern, vintage, or carry a lot of charm. We are talking about awnings, of course. Whether it is for a hotel, retail store, restaurant, or a single or multi family residence, an awning can affect the… Read more »
We are very lucky to have Katie Osborn, Principal Chief Designer and Wayfinding Strategist at Via Collective sharing some essential information about wayfinding in this weeks newsletter. Wayfinding programs can seem overwhelming. With so many components to consider, including destinations, routes, materials, ADA code, architecture, branding, and technology… many ask, “Where do we begin?” The… Read more »
Ok. You have a great idea for a new business. You get funding, find a location, build a website. Getting the best sign should be a piece of cake, right? Think again. There is a science to creating the best sign for your business.. This brief article will help you avoid 5 most common mistakes when buying… Read more »
