A world in three dimensions

The competition in NYC is fierce. A lot of small businesses have to struggle with it every day. We are living in an age of infobesity. People don’t know where to look when they are walking through streets. How can you make customers find you? The answer is easier than you think. With Sign Expo…. Read more »

Walls need love too

Give your walls a treat and cover their needs. Wall graphics have become an effective way to add a splash of color to offices and brand public areas. We have a wide assortment of materials for all types of surfaces. The Sign Expo team is standing by to assist with any or every aspect of… Read more »

Our Neon Signage Rocks !!!

Check out one of our latest animated neon installations.  The signage flickers between red and blue so it looks like a real hand that is moving.        

Make Them Stop in their Tracks with Guerilla Marketing

Imagine getting a lot of exposure, brand recognition and goodwill for your brand with a marketing stunt without huge costs and time involved. Possible? Yes. Guerrilla Marketing is the way to go. Many brands such as Coca Cola, Heineken, McDonalds and Red Bull have been using this tactic for years.        A good… Read more »

Increase Profits through Technology

Do you think a multinational supermarket can increase their turnover and market share without adding any branches? The answer is, absolutely!  How? A combination of traditional signage with technology is the key. Multinational supermarket Tesco launched a project in one of the most hard working countries in the world, Korea.  Korean citizens work hard and cannot waste time shopping for groceries…. Read more »

Traditional? Digital? Both?

Traditional Sign, Digital Sign or Both? As business professionals we are faced with hundreds of decisions to make every day. One of the most important decisions is how to get people in the front door with a limited budget. Signs always help but which type of sign should you choose? We would like to make… Read more »

Featured Product of the Week: Awnings

It is one of the first things a customer sees when they approach your business. It can be elegant, modern, vintage, or carry a lot of charm. We are talking about awnings, of course. Whether it is for a hotel, retail store, restaurant, or a single or multi family residence, an awning can affect the… Read more »

The Only 3 Things that Matter in Wayfinding

We are very lucky to have Katie Osborn, Principal Chief Designer and Wayfinding Strategist at Via Collective sharing some essential information about wayfinding in this weeks newsletter. Wayfinding programs can seem overwhelming. With so many components to consider, including destinations, routes, materials, ADA code, architecture, branding, and technology… many ask, “Where do we begin?” The… Read more »

The 5 Most Common Mistakes when Buying A Sign

Ok. You have a great idea for a new business. You get funding, find a location, build a website.  Getting the best sign should be a piece of cake, right? Think again.  There is a science to creating the best sign for your business.. This brief article will help you avoid 5 most common mistakes when buying… Read more »

Featured Project of the Week – Teremok

Featured Project of the Week – Teremok Russian blini and caviar fast casual restaurant chooses Sign Expo for their first location in New York. In Russia, Teremok has over 280 locations spread throughout the country but this is their first entrance into the NYC market. The sign is composed of illuminated letters, pressure sensitive vinyl… Read more »