refers to a variety of products and technologies used to enhance
traditional static forms of advertising. Digital signage is
composed of electronic signs dispersing content and messages
in the most targeted and interactive ways.
Digital signage can assist static displays
by grabbing a customer's attention and influence decisions
directly at the point of purchase.
Having a digital signage network can eliminate the high
cost and logistics of implementing and distributing a print
Other benefits include the ability to quickly adjust the
message or advertisement and customize the display according
to regional purchasing, stock levels and test programs.